Dawn the Sustainable Revolution
Part 1 of Bucking the Industrial Trend took a glance at the environmental and economic impact of the social revolution. Part 2 reinforced the failures of the industrial system by examining its’ impact on individuals and community. We are at the tipping point in which the quality of life for future generations will rapid deteriorate. The competition for resources is already accelerating with minimal regard for the environment. Multinational corporations are manipulating government and media to control the population while they advance a self-serving agenda. Short-sighted, unbridled, greed is the cause, control is the device, while oppression and victimization are the effect. The Industrial Revolution has failed. It has failed to alleviate suffering, it has failed to deliver a better quality of life, it has failed our children, and it has failed our planet.
For as long as the industrial revolution has been happening there have been people fighting against it. During the 19th century the Luddites fought to preserve their crafts as industrial economics forced them to trade in their tools for a life-shorting spot on the factory floor. They gave birth to the unions who used the power of the masses to fight for worker rights for almost two hundred years only to be hijacked by greed. Young people rose up in protest during the 70′s challenging the status quo and spreading new ideas. Unfortunately, without a clear plan forward, the movement was fractured, and defeated. For almost forty years the industrial system has run rampant, spreading its influence around the world. In every country, people have been displaced, blood has been shed,and the environment has been raped, all in the name of progress. Those who believe in the industrial system, operate under the guise of democracy, freedom, and capitalism, but simple greed is the motivation. They support any government that supports them and all other principles, philosophies, and beliefs, are readily cast aside.
As bleak as this picture may be, there is a clear movement for change. The industrialists are an aging, shrinking, minority. Those replacing them are increasingly adopting extremist views as the failures in the industrial system become impossible to rationally defend. While the industrialists waged their silent war on our future, many of the visionaries from the 70′s have been quietly advancing solid sustainable systems that reconnect humans to the systemic system we are part of. Through years of research and practice, they have demonstrated that we do not have to sacrifice our environment in order to improve the quality of life for all people. Nor do people have to blindly consume, to have a better quality of life. We cannot buy our personal paradise, nor can we use violence to fight our way there. In order to achieve the quality of life each of us is looking for, we must work together, as a community of global communities. Life is ours to experience and enjoy but we must do our part to leave the world a healthier place for our future generations. Each of us must assume our portion of responsibility for the gift we share by being here. That is what many people are already doing by leading the Sustainable Revolution. Conservation, sustainable waste management, reclamation, and renewable energy are leading the charge in replacing old industry.
While the old global economy is crumbling, green technologies are surging ahead, bringing a fresh approach and new ideas which may be able to rehabilitate much of our environment. Conservation efforts have long been our first defense against environmental disaster but they can only offer a band-aid solution. The continuing evolution in waste reduction, composting, and recycling has not only diverted millions of tonnes of material from landfill but it has also turned waste into renewable resources decreasing our dependence on resource harvesting. Rehabilitation of our natural space is another important effort. Experts are finding new ways to clean poisoned soil, breathe new life into polluted, oxygen-choked, waters, and improve our air quality. The biggest strides however, have been in renewable energy. Renewable energy is not advanced enough yet to solve our energy crisis, but it can palliate our dependance from unsustainable sources. Where renewable energy is having its largest, immediate,impact, is in developing nations. For years green energy professionals have been working tirelessly to help bring the most marginalized people clean, affordable energy, which has improved the quality of life for thousands while relieving pressure on the environment. Communities are also being given access to knowledge which has allowed them to not only become more self-sufficient but often experts in sustainable systems.
Also making enormous strides towards a sustainable future is architecture and design. The Green Building movement gained popularity during the oil crisis of the 70′s. Today it is one of the fastest growing sectors in world. Using intelligent design and cutting edge technologies, green building has lowered the temperature of cities, diverted millions of tonnes of construction waste from landfill, reduced energy consumption and created a healthier environment for residents and workers.
Over the past decade thousands of people, disillusioned by the dysfunction of corporate lifestyle, left their careers behind to seek a life that was more fulfilling. Combining the lost knowledge of craftsmanship, with innovative, sustainable, technology they have carved out a niche as artisans, once again producing quality, small-batch, goods. The new craft-shops do more than just provide quality products, they also build a strong community and revitalize neighbourhoods as residents gather to connect with their local producers.
Even the definitions of capitalism are being redefined as social entrepreneurs shift the fundamentals that fed individual greed to strengthen society and feed communities.
Social entrepreneurship is founded on the triple bottom line principle, which uses profits from enterprise to solve social problems. Since the early 80′s, while most capitalists were acting out their own personal version of The Fountainhead, social entrepreneurs have been working to rehabilitate the planet and strengthen local and global communities.
Big business, responding to the competition and demand from their customers, has attempted to adopt several new approaches to preserve their position in the marketplace. While any effort to relieve pressure on the environment should be welcome, big business seems to be playing to a trend rather than striving to make real change. Much like dinosaurs, these large corporations lumber through their decision-making process, so caught up in self-importance and bureaucracy that they do not notice the big meteor in the sky descending to wipe them out. Large and multinational corporations are incredibly powerful, they can change the landscape of our current reality overnight if they choose to adopt principles which put planet and people ahead of profits. Until that shift occurs the best course of action for concerned citizens is make every effort to shop somewhere else. This may mean paying a bit more or being inconvenienced but it is the simplest contribution to effecting the long-term change we need.
The Sustainable Revolution is slowly building a healthier planet and offering a better quality of life, but it is still in its infancy. While the future may be getting a little brighter, the present is still looking incredibly dim. We are at the cross roads in our civilization. If we fail to act, our children will grow up in a very ugly world. Our environment will continue to deteriorate, weather will become more violent and unpredictable. Our food system will be disrupted resulting in famine and civil unrest. As resources grow scarce governments and multinational corporations will step-up their efforts to control the remaining wealth. Communities will be divided as the people try to align themselves with the winning team. War and blood shed is inevitable. Fear and extremism will overwhelm logic, compassion, and knowledge. Civilization will survive but our humanity will not. It may sound like fear-mongering, but examine our history and follow the path of our current actions and this becomes a logical end to an illogical situation. By changing our perception and making some simple sacrifices we can easily ensure this grim scenario never becomes a reality.
Inaction is no longer an acceptable option. If we continue to keep our heads buried in the sand and choose to solely focus on achieving our own happiness, we may one day look up to see a world that leaves very little to be happy about.
We can no longer allow a few, selfish, power-hungry, individuals to control our fate. Together, we can use our knowledge, resources, and influence to rehabilitate our environment and help people obtain the skills to become self-sufficient. We can work to strengthen the bond between people and build a string of strong inter-connected communities that can ensure our planet is always healthy, diverse, and capable of sustaining life. Its time to buck the industrial trend and embrace a sustainable future.




